Authorized Google Ads workflows

Hermes AI — AI Assistant for Google Ads Management

Hermes AI helps authorized users analyze advertising performance, identify optimization opportunities, and manage Google Ads campaigns using AI-assisted workflows.

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Explicit user authorization Reviewable account changes Independent application

Capabilities

What Hermes AI does

Practical assistance for teams responsible for advertising performance—without taking control away from the account owner.

01

Performance analysis

Analyzes campaign performance and prepares reports on spend, conversions, CPA, CPC and related metrics.

02

Inefficiency detection

Highlights inefficient campaigns, ads and keywords and identifies optimization opportunities.

03

Recommendations

Provides AI-assisted recommendations that users can assess before acting.

04

Authorized management

Can make budget and campaign-status changes after user permission and only for accounts the user is legally authorized to access.

05

User confirmation

Critical changes may require confirmation. Users remain responsible for reviewing important actions.

06

Auditability

Actions are logged for auditing and can also be reviewed in Google Ads Change History.

No advertising account is accessed without user authorization.

Workflow

How it works

Authorize

The user authorizes Hermes AI with Google.

Select access

The user grants access to a selected advertising account.

Analyze

Hermes AI analyzes the Google Ads data available under that authorization.

Review or confirm

The user receives reports and recommendations or confirms requested changes.

User control

Your account remains yours

  • You retain control of the advertising account.
  • Access can be revoked in Google Account settings.
  • Only authorized actions are performed.
  • Critical changes may require confirmation.
  • Changes can be reviewed in Google Ads Change History.

Security

Purpose-limited access

  • Data is transported over HTTPS.
  • Access is limited to authorized users and necessary system components.
  • OAuth tokens are stored using protected infrastructure.
  • Google Account passwords are never requested or stored.
  • You can revoke access or request deletion.

Google API usage

Transparent by design

Hermes AI uses Google APIs to access Google Ads data only after explicit user authorization. The information received from Google APIs is used solely to provide advertising analysis, reporting, recommendations, and campaign management features requested by the user.

Hermes AI is an independent application and is not affiliated with, endorsed by, or sponsored by Google.